Co-Founder

A true citizen of the world, Sera Sera co-founder Chelsea Roth draws inspiration from her travels across the globe – from Singapore, Thailand, India and Bali, to Mexico, Vancouver, and California. With a background in international business and an unyielding passion for travel, culture, and fashion, Chelsea started her first company at 18 years old. She has since launched and operated multiple retail stores across North America. From opening four factories in southeast Asia, to redesigning a 150-foot yacht off the coast of Vancouver, no task is daunting for this highly ambitious entrepreneur and designer. In 2011, Chelsea launched Gypsy Soul – a bohemian luxury loungewear line touting versatile, travel-friendly fabulous outfits you can dress up, dress down, and toss in your suitcase before jet-setting to your next destination.

Chelsea moved to Miami in 2021 where she joined forces with Sera Sera co-founder, Steven Roth. Awestruck by his historic home and enchanting property, which was already proving to be a social club in its own right, Chelsea saw a once-in-a-lifetime opportunity to bring a flock of talented wellness professionals together with a community of elevated members. As curator of the interior and outdoor space, Chelsea facilitates a playful, interactive oasis for wellness-centered socializing, a home allowing for people’s most memorable moments to be created. Additionally, as chief of staff at Sera Sera, Chelsea provides her team with the support and resources they need to thrive in a truly unique business. Chelsea’s free spirit, boundless imagination, and unyielding determination is fueled by none other than the vital life force of love. Taking inspiration from the wise words of her grandmother, Chelsea’s mantra in life is “always go”, knowing that we never regret trying or going for something we believe in. No matter what, we will always learn something, and of course, make story-worthy memories along the way.

Co-Founder

Sera Sera co-founder Steven Roth is revered for his life-long dedication to healing, community, self development, and spiritual growth. A renowned dentist for 32 years in Miami, Steven built two of his own practices from the ground up. His passion for serving others eventually channeled into the realm of mental health, as he became a certified hypnotherapist in 2007, life coach in 2008, and instructor of hypnotherapy in 2010. To date, Steven holds a total of 32 certifications in hypnotherapy and neurolinguistic programming (NLP), and has helped countless people overcome the struggles of depression, panic attacks, trauma, addiction, loss, infertility, and even terminal illness. His goal across all practices is to ensure his patients leave feeling better than when they came in, whether that be by giving them a brighter, healthier smile through dentistry, or a radiating inner smile by shifting their perspective on life. 

Thanks to an unexpected blind date in Mexico in 2021, Steven met the love of his life and now business partner, Chelsea Roth, who joined him in Miami to lay down the foundations of Sera Sera. Steven is director of mental wellness treatments, working closely with Doctor Sienna to curate an exceptional program for the Sera Sera community. Steven takes an integrative approach, combining plant medicines, psycho therapies, and dietary guidance designed to improve people’s health on a mind, body, and spirit level. His pre-integration and re-integration therapies help remove blockages, guilt, shame, and negative emotions, and replace them instead with self love and forgiveness, so people can receive the full benefits of their treatments. When it comes to his philosophy, Steven calls upon the wise words of Albert Einstein who said, "the most important decision we make is whether we believe we live in a friendly or hostile universe." Through his carefully curated program of treatments and therapies at Sera Sera, Steven aims to help community members shift their fundamental perception and attitude toward life in order to find true happiness within.